Turning Your Facebook Page Into a Lead Machine

Plenty of Winston-Salem small businesses have a Facebook page with a solid following, and still the phone doesn't ring much more than it used to. Likes and comments are nice, but they don't pay the bills. Here's how to turn that attention into actual inquiries.

Why doesn't my Facebook page bring in more customers?

Usually because there's no clear next step. People see a post, like it and keep scrolling. Without a simple path to call, request a quote or book, interest fades.

Facebook is built to keep people on Facebook. Your posts compete with everything else in someone's feed, and only some of your followers see each post. Facebook is great for staying top of mind. It just isn't great at turning interest into a conversation unless you give people an easy place to go.

How do I send Facebook traffic to my website?

Put your website link in your page's profile and "About" section, set your page's action button to point to your site or call you, and link to specific pages from your posts.

Start with the basics:

• Add your website URL to your page info so it shows up everywhere Facebook displays your details.
• Set your action button (like "Call Now" or "Contact Us") to your phone number or your site's contact page.
• Pin a post at the top of your page with a clear offer and a link, like a free quote or consultation.

What should my Facebook posts link to?

Link to the specific page that matches the post, like a service page or a quote form, not just your home page. The fewer clicks to take action, the better.

If you post about a deck you just finished, link to your deck-building page with a short quote form on it. If you post a seasonal special, link to a page about that special. Sending people to a general home page makes them hunt, and many won't. Every post doesn't need a link, but your best work posts should.

How do I track leads that come from Facebook?

Ask every new customer how they found you, and note which inquiries come in right after you post. For more detail, add simple tracking tags to the links you share.

Keep it simple. Keep a list of new inquiries and their source. If you want more detail, you can add UTM tags to your links (short labels added to the end of a URL) so your website analytics show visits that came from Facebook. Over a few months you'll learn which kinds of posts actually bring in work.

Can my Facebook page help build my website?

Yes. When we build a Mammoth Media site, our AI pulls content from your social profiles and the details you share during onboarding, so the work you've already put into Facebook gives your website a head start.

That means you don't have to start from a blank page or write everything yourself. Your posts, photos and descriptions become a starting point. Most Launch and Elevate sites go live within 2-3 business days after the onboarding call.

Frequently Asked Questions

Should I stop posting on Facebook once I have a website?

No. Keep posting. Facebook keeps you in front of people, and your website turns that attention into calls and quote requests.

Do I need to supply photos for my website?

No. We can use what's on your social profiles. If you have favorite photos, we'll use them.

What does a website cost?

Launch is $975 setup + $97/mo, Elevate is $1,495 + $197/mo, and Custom starts at $2,995. No long-term contracts.

Can I keep my domain?

Yes. We connect your existing domain, and you keep full ownership.

Turn Followers Into Customers: Book a Free Demo

Want to see what your Facebook page could look like as a lead-generating website? Book a free website demo. Call or text 336-777-7816 or email matt@trustmammoth.com .